- Francisco Seva Rivadulla. Periodista Agroalimentario Internacional
El cultivo del mango, sin duda, uno de los más emblemáticos del sector agroalimentario mexicano está iniciando una nueva etapa y ha adquirido un nuevo rumbo, en el que va a adquirir más competitividad y rentabilidad, desde el punto de vista empresarial.
Los exportadores de mangos mexicanos, agrupados en torno a la patronal EMEX (Asociación de Exportadores de Mangos de México), está en constante búsqueda de nuevos mercados de exportación, pues además del norteamericano, ahora las miras están puestas en desarrollar los mercados de Asia y Emiratos Árabes. Otro mercado que también tiene un gran valor para el mango de este país es la Unión Europea, unido a otro mercado “interesante” que ha ido ganando importancia para esta fruta, como es el mercado ruso.
Sin embargo, además del enfoque comercial del mango de México en nuevos destinos, el lobby de esta fruta trabaja con gran acierto y criterio en la creación de un sello de calidad, que se podría denominar “Mangos de México”, y que, sin duda, permitiría diferencia a estos frutos que gozan de un enorme prestigio internacional respecto a los de otras procedencias, fundamentalmente de distintos países de Latinoamérica.
Pero una marca de calidad para los mangos mexicanos, serviría para poder desarrollar potentes campañas de marketing y promoción a nivel internacional, que impulsarían mucho más la dimensión exterior de esta fruta, y afianzarían mucho más su IMAGEN DE MARCA, en el mundo entero.
Por todo lo expuesto anteriormente, los exportadores de los mangos de México participaron en la feria FRUIT LOGISTICA, que se realizó en Berlín desde el 6 al 8 del pasado febrero, y que se ha convertido una plataforma para que los productos agroalimentario mexicanos, y particularmente el mango, brilla con “luz propia”, dentro de un contexto comercial marcado por una gran competencia comercial, pero donde la calidad y seguridad alimentaria, valores que caracterizan a los mangos mexicanos, son las mejores herramientas para poder ser más dinámicos y competitivos, comercialmente hablando.
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